As a Jordanian multidisciplinary designer and creative consultant, my favorite thing about the creative sector is the opportunity to unearth beauty and make an impact in unexpected places. This philosophy has guided me on local, regional, and global stages throughout my career. Whether as a fashion designer in London, Milan, and LA, a creative director at a prominent NGO in Jordan, or the country manager at FabricAID, I've learned the importance of intimately understanding my work's essence to communicate it authentically.

This commitment has led to some of my proudest achievements, allowing me to wear various hats over the years. From developing Arabic fashion courses for a platform with over 150,000 students to managing the sustainable brand "SALAD" and showcasing it in stores and fashion weeks worldwide, my journey has even extended into music. Collaborating with leading artists from the MENA region, I strive to present their craft and identity with flair and authenticity.

At the core of everything I do is a deep-rooted desire to discover beauty, build community, and make a meaningful impact.

Together, let's weave a story that leaves a lasting mark in hearts and minds.