Music Creative Direction

Authenticity is at the center of art. That’s why – when it comes to artists – it’s essential to find a look, feel, and style that communicates a message that is aligned with the artist’s purpose, all while remaining edgy, trendy and current.

I’ve carried this philosophy to some of the top artists in the MENA region. They focus on their craft. I help them take that craft and present it to the world.